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Saturday
Feb272010

Twine Designs for MaggieMoo's Ice Cream Pizza

DateSaturday, February 27, 2010 at 02:06PM

This week, MaggieMoo's Ice Cream and Treatery launches their next national promotion, introducing their new line of ice cream pizzas, cutely named "Maggie Mia's Ice Cream Pizza." Twine Design was once again tapped to design original artwork for this nationwide promo, including in-store point-of-purchase materials, national ad work, local store marketing initiatives, mail marketing and web graphics.

I am proud to say that this is the fourth in-a-row national promotion for which NexCen Brands has chosen me (as a independent business) to design original art for the MaggieMoo's brand. The Maggie Mia promo starts on the heals of the ending Valentine's Day promo, "In the Moo'd", also designed by Twine Design. The other previous promotions featuring Twine Designs are 2009's Fall/Winter promo, "Party with Maggie", which includes artwork that MaggieMoo's plans to use year-round, and the 2009 summer promo. 

The Maggie Mia graphical look continues with the fun, whimsical feel that MaggieMoo's continues to communicate for their brand. Chef Maggie Mia flips her pizza dough (though the "dough" in the product, of course, is ice cream), or shows off her big pizza box (depending on the piece) to introduce the new product. My inspiration for the look of these pieces came from some of the local "Ma and Pop" pizza parlors that I've visited over the years. I think my favorite piece is the stanchion sign, with the overarching traditional-looking awning.

As usual, designing for MaggieMoo's makes my mouth water, and these ice cream pizzas are no exception! Please visit a treatery near you to try one.

Maggie Mia POP Materials

AuthorDon Twine | Comment12 Comments |

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